4-Nuts and Bolts

Tools  These tools will make your job easier and they will save you time as you search your potential market and competitors. 1) Set up  http://www.google.com to be your home page.  To Do This: Click on Internet Explorer on your desktop. Click on Google as your home page. One important function of Google is as a search engine. More information on search engines will come later, 2) Set up Google Toolbar in your home page.  To Do This:   Go to http://www.Google.com  HOME page.  Click on "All About Google" -- "Google Service and Tools" Arrow down and click on Google Toolbar. Click and it will automatically set its toolbar on your home page.  Open your Home Page and see it right there at the top. 3) Do the same thing for Alexa Toolbar.  This is also a search engine but offers different kinds of information at the same time.  Such as: Search Engine Ranking, other sites links, a XXXXXXXX To Do This:  Open http://www.alexa.com - look over on the right top "FREE TOOLBAR" Click on this and it will automatically set it up on your Home Page.  Open your Home Page and see it right there on the top under the Google Toolbar. 4) Microsoft Excel Spreadsheet is the next tool we need to set up. To Do This:  This should be already open and ready on your "START" "PROGRAMS" and you should see this as Microsoft Excel. Open up a spreadsheet when and if you are ready.   If it is not there then: "START"," PROGRAMS", "SETTINGS", "ADD/REMOVE" (be careful in here and only plan to do one thing at a time, know what you want to do and then do it).  Find  Microsoft Excel and click??????????????  Go to "START"  -- "PROGRAMS" and it should be on your list and ready to open to a new spreadsheet. Use the Excel spreadsheet to track the information you come across when you are checking for a products availability, feasibility and money making potential.  If you need a refresher course on how to work Excel go into Microsoft.com and look for a tutorial. http://www.microsoft.com/excel

Search Engines:   These are used to find your site on the internet. People going online type in the "keywords" or "keyword phrases" for the item(s) or information they are looking for. If they put in keywords you chose for your website then YOUR site would come up.  The questions is, if you created a great website, but no one can find it, then you will get discouraged and quit and we don't want that to happen, DO WE?  So this is a very important part of your Advertising campaign and this is one of the best ways to get your website name known and direct traffic towards it.  These top 20 Search Engines get approximately 90% of all traffic so these are the ones you should concentrate on:  In alphabetical order: http://www.AllTheWeb.com                            http://www.infospace.com http://www.aol.com                                            http://www.excite.com http://www.AltaVista.com                                http://www.7search.com http:///www.AskJeeves.com                            http://www.FindWhat.com http://www.DirectHit.com                                http://www.Kanoodle.com http://www.Excite.com                                    http://www.search123.com http://www.Google.com                                http://www.searchfeed.com http://www.GoTo.com                                    http://www.turbo10.com http://www.HotBot.com                                 http://www.xuppa.com http://www.Infoseek/go.com                        http://www.teomi.com   http://www.Inktomi.com                                 http://www.ah-ha.com http://www.Iwon.com                                    http://www.overture.com http://www.LookSmart.com                        http://www.Search.MSN.com http://www.Lycos.com                                http://www.NorthLight.com   http://www.Search.Netscape.com            http://www.Snap.com http://www.Webcrawler.com                     http://www.Yahoo.com   HOW SEARCH ENGINES WORK: This might be a good way to describe briefly how Search Engines work: They crawl around the information you submitted and they use a "robot" "crawler" or "spyder". These roam around your information to pickout and analyse your "keywords" and "keyword phrases" and from this  they set up your sites rankings.   Each Search Engine has different priorities of ranking sites, so be sure to read each Search Engines site and find out "HOW TO DO IT" from each of them.  Some search engines even have humans indexing the sites and set their rankings. These take a little longer to set up your ranking.  Be sure to read and find out how you can manipulate your site to get a higher ranking. This site will keep you up-to-date as to what search engines look for and suggest how to increase your rankings. http://www.SearchEngineWatch.com You can pay for this type of service which means with just one push of a button, some software can register you in hundreds of search engines instantly.  These services can save you time and money!  DON'T USE these sites for the TOP 20 search engines. They are much too important and you need to detail all your information yourself so you can get your high ranking.  Also, keep in mind, some search engines may not accept sites that have been submitted by a registration system.

Keywords "Keywords" and Keyword phrases" are what  you use to advertise your product or service on the Internet.  You choose the 30 best words you can use to describe your website.  It takes time and many trials and errors to get the right combination of words - Once you choose these words , the description you write to descrfbe what your site offers or sells, should use as many keywords as possible to attract the search engines.  The search engines read ,then index, based to a large part on these keywords, so be sure to make your keywords and key phrases the best you can for your website.  The search engines like and use "Mega Tags" to index also.   "Title" "description" and "Keywords" and will also read the first 150-300 words in your text of each page. Try to place keywords, or keyword phrases in all these places to get good rankings in search engines.  The best way to understand this is go look through Google.com at other websites and when you have found websites which impress you, see how they used their keywords and keyword phrases to advertise their site.  Once you have looked, then "Brain Storm" all the words and phrases you can think off and pick the best 60 - now you are ready go to next STEP:  GO to Step #5 Lets take this in steps: 1. If you know what you want to sell then go to Step 5. 2. If you need to find a product, or service then start with Step 3. Wordtracker.com shows you how to find the best keywords for your website.  GO SEE!

		Description:   For descriptions, use Keywords and Keyword phrases. Descriptions are using 25 words, making short sentences. Use as many of your keywords and keyword phrases as  you can.  Make up 20 descriptions. As you use them in your advertising, track them. Which ones are the WINNERS.  Keep these and use them over and over. Be sure to re-write or create more to get them even better.   Wordtracker.com shows you how to find the best keywords for your website.  GO SEE!

Titles:         Titles should be about 5-12 words.           Loaded  with keywords and keyword phrases.           Make up 20 "Titles"           Use them in your advertising.           Track them to see just which ones are the WINNERS.            Keep these and use them over and over           Be sure to re-write more to get them even better.

		Headlines: These again are used for your advertising campaign.  You should again make up 20 short, descriptive, interest gaining, thought provoking headlines.  Use them in your advertising Track them so you begin to know which ones will bring in the traffic.  Keep these and keep adjusting them. Once you get them right and then use them over and over.  Know you have your best money makers.

		"So What" Method: The "So What" Method is a very useful form of analysis Not only for website development but for many other areas or decisions in life.              It helps you zero in on what is really important and why it is so.              It is a type of game, where each statement or answer is followed up by "SO WHAT" until you pin down the basic reason.  As an example, supposing you are considering whether or not to open a Merchant Account. I.E.:          "I think you should have a Merchant Account" !      - so what ? "So that you can accept credit cards on-line!" - so what? - "80% of buyers on the web prefer to use credit cards!"   - so what? "Why limit yourself to only 20% of possible sales?"     - so what? -  "So you can make more money!         - so what? - "Help you can retire early and have fun with your life!" and so on. This may seem like a game and at times it can be frustrating because it questions the easy answers. Try it a number of times for different questions and situations, I believe you will find it very useful as you build your website and decide what keywords to end up with.

		E-mail E-Mail is about communicating!  It is letters and notes sent through the internet.  This is how more than half the world keeps in touch with loved ones, running their businesses, and making money. Most e-mail accounts come from your ISP service provider. Microsoft offers Outlook, Eudora,   AOL Mozilla.com ( an excellent one for large volumes of emails) It is free and also offers its own Free Spam Controller and Free Firewalls.    http://www.mozilla.com

		Forms: Forms are interactive web pages. They are used to collect information. or, As an aid to filling a visitors needs.  Being interactive, they require the visitor to complete the information requested, then click on a "submit" or "Buy" button. Typical uses are to complete a purchase, fill out a survey, register for a service, or to opt-in to a newsletter or E-zine subscriber list. Most forms are set up in CGI (Common Gateway Interface) script. When the form is transmitted to a server, it well end up in a standard format for processing the request. Design of a form in CGI script is a specialized business;  for normal use, they can be downloaded from standard forms catalog, to suit your website.   Another option is:  if you purchase a multi-page website development package, it should include suitable standard form templates.

		Hyperlinks and Links Links or hyperlinks on a web page are: images phrases words buttons  Link transfer you to another location.  This may be a different section of the page, another page, or another website.  Links are the principal means of NAVIGATION in a website.  When links appear in text, they are underlined Place your pointer (or hand) on the LINK, click, and it works like instantaneous time travel. "Beam me up Scotty". Another common use in websites is an  http://www.    link, which clicks you to another website.   Notice that hyperlinks always are the color BLUE.  When you click on, it turns to RED, and once you have finished with the link, it will turn to PURPLE.  When you want to download a file from a website, a click on the correct link will trigger the trasmission. Links are typically written or coded in HTML by website designers or developers, and included in website template packages.

		Signature Files: When sending e-mails, you can set up a "Signature" at the end of every e-mail.  This is an excellent and FREE way to promote yourself on the internet.   It should include your E-mail address, phone number, fax number, website address and essential information about your company to lead customers to contact you.   It also helps to point out the benefits from using your company and how you differ from your competition.  This "Signature" should be kept to six lines. EXAMPLE: Marion Jessiman Website Step by Step LLC http://www.websitestepbystep.com Save TIME, MONEY and EFFORT follow this guide "telephone number" You can also put in a short sentence advertising what you do.

		Text: Your text is the wording  you use to get your ideas across to your customers.  Use your keywords and keyword phrases as often  as you can, using good sentence structure.   These are what the search engines look for and these are what brings in your customers.  This is how you make money!  Be sure to do these before publishing  - USE:  good grammar, correct spelling well constructed sentences double check all of your spelling  and sentence structure through your "spellchecker" on your computer.  You can look at this a million times and still not see glaring mistakes,  but have some other people read it and they will pick up on it immediately.  Good luck!     Back to Top                                          OR                                                                         GO TO HOME