MARKETING shows how to reach out to your potential customers. PROMOTION is how you advance your WEBSITE through SEARCH ENGINE ratings. Ways to increase your TRAFFIC, a very important measure of your WEBSITES performance. How ADVERTISING is different from MARKETING and PROMOTION and how to use them. How to write TEXT for advertising campaigns. How to get and use BANNERS and their effectiveness. Different ways of TESTING the performance of your WEBSITE on different BROWSERS. How to measure your website's activity by using COUNTERS. Types and uses of TRACKING SYSTEMS to check your ADVERTISING AND PROMOTIONAL effectiveness. Steps to take in MAINTENANCE of your WEBSITE, and why this is important.

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